The AI operating system for handwritten orders, WhatsApp sales, and fresh produce delivery.
Freshrun reads handwritten order photos, understands messy customer messages, helps teams manage stock and supplier buying, and keeps delivery operations moving from warehouse to customer door.
Try: "5kg tomatoes, 2 bags spinach, 10 avocados"
AI Order Desk
Transform messy customer input into reviewable digital orders before fulfilment begins.
Operations Dashboard
See orders, customers, product lines, delivery status, and workflow activity in one place.
Stock & Supplier Engine
Connect stocktake, reorder logic, and supplier ordering into one daily buying workflow.
Driver Mobile App
Equip drivers with route info, delivery steps, odometer capture, and field logging tools.
AI built around the real flow of produce wholesaling.
Freshrun is designed for the messy reality of order capture, warehouse coordination, supplier buying, and route execution — not for idealized spreadsheet workflows.
Handwritten order recognition
Read handwritten lists, scribbled notes, printed sheets, and low-quality photos, then turn them into clean structured order lines.
WhatsApp-native ordering
Capture orders from the channel customers already use most, without forcing them into a rigid app workflow.
AI parsing for messy input
Understand shorthand, aliases, multilingual phrasing, and difficult customer messages with an AI-assisted parse engine.
Stocktake from photos
Use AI to extract counts from stocktake photos and feed live inventory workflows inside the same operational system.
Supplier order planning
Combine stock on hand, PAR levels, and live order demand to generate clearer supplier buying decisions.
Delivery run planning
Move from confirmed orders to assigned routes, scheduled stops, and driver execution without jumping between disconnected tools.
Replace manual admin with one intelligent operational layer.
Instead of bouncing between messages, spreadsheets, paper notes, and driver calls, teams get a clearer daily system for turning demand into delivered product.
From customer message to completed delivery.
Ingest
Orders arrive as WhatsApp messages, handwritten photos, text, or uploaded files.
Interpret
Freshrun maps customer wording, aliases, quantities, and hard-to-read notes into clean order data.
Coordinate
Teams review pending orders, run stocktake, plan supplier buying, and organize delivery runs.
Deliver
Drivers complete routes, confirm drops, log shortages, and keep field activity synced with the office.
Turn WhatsApp into an AI order desk.
Anna can interpret incoming customer messages, process handwritten order photos, assist with multilingual communication, and create pending orders for staff review.
Mobile-first
Built for office staff, warehouse teams, and drivers using phones throughout the day.
Driver enabled
Support onload, route progress, delivery completion, shortages, and field logging in one workflow.
Photo intelligence
Use AI to read photos for orders, counts, odometer entries, and related operational evidence.
Route visibility
Organize stops, vehicles, and day planning with a clearer operational picture.
Built for wholesale produce businesses that need speed, accuracy, and control.
Common questions.
What makes Freshrun different from basic order capture tools?
Freshrun goes beyond order entry. It connects AI order parsing, stocktake, supplier workflows, route planning, and delivery execution in a single operating system.
Can it really read handwritten orders?
Yes. The platform is positioned around reading handwritten notes and difficult order photos, then converting them into structured lines that staff can review and confirm.
Is Freshrun only for office staff?
No. It is built for office teams, warehouse staff, and drivers, with mobile-first workflows across stocktake and delivery operations.
Does it work with WhatsApp?
Yes. WhatsApp is a core part of the product story, from customer order intake to Anna, the AI assistant experience.